Build brand awareness, influence key decision makers, and increase your market share.
Communications Strategy
Develop an effective communications plan and compelling assets.
GNA has tremendous on-the-ground experience working with clean transportation and energy stakeholders and can help your team define its communications and marketing strategy. Our team offers proven expertise developing campaigns that result in tangible change.
- Audience Prioritization
- Persona Development
- Buyers’ Journey
- Messaging Strategy
- Marketing Calendar
- Content & Collateral Development
Digital Marketing Strategy
Reach and influence key transportation decisionmakers.
Through our consulting and event work, GNA has built a strong network of contacts—from technology and fuel suppliers, to public and private fleets, trade and non-profit associations, public agencies, environmental organizations, and more. Increase your brand exposure, gain new leads, and drive brand loyalty and engagement with our targeted digital marketing campaigns.
- Targeted Email Campaigns
- Outreach List Development
- Social Media Strategy & Management
- Paid Advertising (Display Ads & Social Media)
- Influencer Marketing
Media Relations
Earn positive media coverage with fleet technology, environmental, and regional publications.
GNA’s media relations process is designed to help organizations increase editorial earned media coverage, maximize share of voice, and develop lasting relationships with editors.
- Establish Media Relations Goals
- Build a Media Strategy
- Develop Content
- Conduct Outreach
- Monitor, Repurpose & Measure
Advanced Clean Tech News
Reach a highly targeted audience of clean transportation stakeholders.
GNA produces ACT News to help the industry stay up to date on the trends and technologies driving the future of commercial transportation. Access unique content marketing and advertising opportunities, including:
- Advertorials
- Educational Webinars
- Featured Videos
- Website Banner Ads
- Newsletter Banner Ads
- Retargeting Display Ads
- Targeted Email Campaigns
- ACT Buyers’ Guide
Content & Collateral Development
Develop impactful materials that convey the benefits of your products and services.
- Pitch Decks
- Thought Leadership Articles
- Brochures and Fact Sheets
- Infographics
- Video Production
- Print & Digital Advertisements
- Tradeshow Displays
- Email Campaigns
- Social Media Graphics
- Technical Report Graphics
Website Design & Development
Build an engaging online presence that inspires action and drives qualified leads.
GNA can help you evaluate opportunities to maximize the benefit of your current website, as well as manage the deveopment of a brand new website from the ground up.
- Digital Strategy
- Site Map
- Copywriting
- Design & Development
- SEO & SEM
- Analytics & Reporting
Events & Experiential Marketing
Build meaningful connections with your target audience.
GNA has produced hundreds of clean tech events and can handle everything from contract negotiation to sponsorship, tradeshow management, registration, marketing, programming, and media relations.
Corporate Events
Webinars
Ride & Drives
Facility Tours
Trade Shows
Media Events
Start the Conversation
Let’s connect to discuss how GNA can help you achieve your goals.
Case Studies
Learn how GNA has helped clients build the market for advanced transportation technologies and clean fuels.
State of Sustainable Fleets
GNA launched the first comprehensive, technology-neutral report examining the current state of sustainable fuel and vehicle technologies across the transportation industry.
PG&E
GNA supported PG&E’s launch of EV Fleet, which helps medium- and heavy-duty fleet managers easily and cost-effectively install charging infrastructure.
California Energy Commission: EPIC
GNA facilitated a multi-faceted outreach and education program to spotlight CEC-funded research and development projects.
Volvo LIGHTS
GNA managed a multi-faceted communications strategy for the three-year Volvo LIGHTS project to educate a wide range of stakeholders on the unique project approach, spotlight key accomplishments, and share lessons learned.
TraPac
GNA supported TraPac in developing and implementing a new brand and communications strategy.
San Diego Gas & Electric
GNA helped SDG&E brand and launch their Power Your Drive for Fleets program, which helps fleet managers easily and cost-effectively install charging infrastructure.
NYC Clean Truck Program
GNA manages marketing and outreach to New York City fleet operators on behalf of the NYC Clean Trucks Program.
ROUSH
GNA supports ROUSH on a variety of initiatives to build brand awareness and increase market share through development of initiatives and materials designed to reinforce their position as an industry leader.
CNGVP
GNA supports CNGVP with a broad range of outreach and education initiatives aimed at increasing market share for low-emission natural gas vehicles.
DTE Energy
GNA worked with DTE Energy to launch its Renewable Natural Gas transportation program for fleets.
San Pedro Bay Ports
GNA supports the San Pedro Bay Ports with a variety of air quality programs and initiatives.
Trillium
GNA supports Trillium with a full range of marketing and communications activities.
New York City’s Roadmap to “80 X 50”
GNA helped develop New York City’s roadmap to achieve an 80% reduction in greenhouse gas emissions by 2050.
Related News
To learn more about how GNA can support you with these services, read our related articles and insights from the GNA team below.
Fleets Share Ride and Drive Impressions of Zero Emission Trucks and Vans
ACT Expo 2022 Draws 8,500+ Attendees from Around the Globe
Big Rigs Going Electric As Navistar, Cummins, Daimler Rev Up Next-Generation Trucks
Alt Fuel Industry Looks to ‘Perfect Storm’ to Help Spur Fleet Interest
Fleets Share Progress, Frustrations on the Race to Cut Carbon Emissions
ACT Expo Comes to a Historic Conclusion
Breakout Sessions Abound at ACT Expo 2022
ACT Expo Day Two: More People, More Vehicles, More Announcements
ACT Expo 2022 Highlights Advancements in Electric Vehicle Technology
ACT Expo Breaks All Records, Opens Historic Expo Hall
Meet Our Team
GNA has assembled a unique team to build the marketing for advanced transportation and energy solutions, including:
- Engineers and technical experts
- Grant and funding experts
- Communications and media specialists
- Government relations strategists
