GNA supports CNGVP with a broad range of outreach and education initiatives aimed at increasing market share for low-emission natural gas vehicles.
- Communications Strategy
- Media Relations
- Design Services
- Outreach Campaigns
- Website Design & Development
- Events & Experiential Marketing
- Government Relations
About the Project
The California Natural Gas Vehicle Partnership (CNGVP) is an alliance of air quality, transportation and energy agencies, vehicle and engine manufacturers, fuel providers, transit and refuse hauler associations, and other stakeholders interested in increasing and strengthening the deployment of low-emission natural gas vehicles throughout California.
Educational Collateral
GNA works with CNGVP to develop engaging and highly visual educational collateral and industry resources to help convey the unique economic and environmental benefits of natural gas vehicles and renewable natural gas. Our design support has included:
- Data-driven one sheets
- Custom designed educational brochures
- Technical graphics
- Social media images
- Custom-designed monthly newsletter
- Educational videos
Press Events & Media Exposure
Managing all media relations for the organization, GNA ensured major milestones are effectively communicated across the industry. Our media support has included:
- Drafting media releases
- Targeted media pitching to trade and industry publications
- Custom in-person press and media events
Steering Committee Management
GNA manages and coordinates a quarterly meeting of the industry’s leading stakeholders. Our ongoing Committee Management support includes:
- Managing quarterly committee meetings for members
- Coordinating all meeting administration including agenda, formal meeting minutes, and presentations
- Arranging and hosting guest speakers
Digital Marketing Management
To help ensure CNGVP is continually regarded as a leading industry resource, GNA designed and launched a custom-built website to promote relevant industry news, regulatory updates, resources, and events. Our website support included:
- Designing, developing, and maintaining the organization’s website
- Designing a monthly email newsletter of key industry updates and events
- Maintaining a subscriber list of more than 3,000 industry contacts
Key Successes
Community Impact
The education and outreach that GNA facilitated has helped stakeholders across the industry better understand the benefits of deploying natural gas vehicles and implementing renewable natural gas, helping to contribute to a more robust marketplace for natural gas vehicles.
Reduce Air Pollution
providing improved public health benefits
Protect Our Climate
due to the reduction in fossil fuel use
Creating Renewable Energy
by harnessing organic waste streams
Spurring Economic Development
Through private investment in NGVs and RNG production