CNGVP Case Study

GNA supports CNGVP with a broad range of outreach and education initiatives aimed at increasing market share for low-emission natural gas vehicles.

  • Communications Strategy
  • Media Relations
  • Design Services
  • Outreach Campaigns
  • Website Design & Development
  • Events & Experiential Marketing
  • Government Relations

About the Project

The California Natural Gas Vehicle Partnership (CNGVP) is an alliance of air quality, transportation and energy agencies, vehicle and engine manufacturers, fuel providers, transit and refuse hauler associations, and other stakeholders interested in increasing and strengthening the deployment of low-emission natural gas vehicles throughout California.

Educational Collateral

GNA works with CNGVP to develop engaging and highly visual educational collateral and industry resources to help convey the unique economic and environmental benefits of natural gas vehicles and renewable natural gas. Our design support has included:

  • Data-driven one sheets
  • Custom designed educational brochures
  • Technical graphics
  • Social media images
  • Custom-designed monthly newsletter
  • Educational videos

Press Events & Media Exposure

Managing all media relations for the organization, GNA ensured major milestones are effectively communicated across the industry. Our media support has included:

  • Drafting media releases
  • Targeted media pitching to trade and industry publications
  • Custom in-person press and media events

Steering Committee Management

GNA manages and coordinates a quarterly meeting of the industry’s leading stakeholders. Our ongoing Committee Management support includes:

  • Managing quarterly committee meetings for members
  • Coordinating all meeting administration including agenda, formal meeting minutes, and presentations
  • Arranging and hosting guest speakers
CNGVP Steering Committee
CNGVP Digital Marketing Management

Digital Marketing Management

To help ensure CNGVP is continually regarded as a leading industry resource, GNA designed and launched a custom-built website to promote relevant industry news, regulatory updates, resources, and events. Our website support included:

  • Designing, developing, and maintaining the organization’s website
  • Designing a monthly email newsletter of key industry updates and events
  • Maintaining a subscriber list of more than 3,000 industry contacts

Key Successes

25+ Thought leadership articles written and placed
15+ Educational fact sheets developed
9,000+ Annual website visits

Community Impact

The education and outreach that GNA facilitated has helped stakeholders across the industry better understand the benefits of deploying natural gas vehicles and implementing renewable natural gas, helping to contribute to a more robust marketplace for natural gas vehicles.

Reduce Air Pollution

providing improved public health benefits

Protect Our Climate

due to the reduction in fossil fuel use

Creating Renewable Energy

by harnessing organic waste streams

Spurring Economic Development

Through private investment in NGVs and RNG production