GNA supported PG&E’s launch of EV Fleet, which helps medium- and heavy-duty fleet managers easily and cost-effectively install charging infrastructure.
- Communications Strategy
- Design Services
- Events & Experiential Marketing
- Regulatory Compliance
About the Project
Pacific Gas and Electric (PG&E) is an energy company that serves 16 million people in Northern and Central California. PG&E has been charged by the California Public Utilities Commission to install infrastructure to support putting 6,500 electric vehicles on the road and helping 700 organizations convert to EVs by 2024.
Email Marketing Campaign Strategy & Development
In effort to help PG&E meet their infrastructure and vehicle deployment goals, GNA sought to identify and educate the core audience for the program through targeted messaging to generate qualified leads. GNA started by tackling the following tasks:
- Identify key customer segments to target based on vehicle and funding availability
- Develop strategy for a multi-faceted outreach campaign to garner as many qualified leads as possible, including email template design
- Develop and deploy a series of introductory email marketing campaigns
- Develop and deploy unique email outreach strategies for early adopters, leads to nurture, and priority sectors
Educational Webinars
GNA facilitated a series of educational webinars to introduce the EV Fleet program, as well as spotlight available vehicles, stackable incentives, and early lessons learned. Our efforts included:
- Webinar concept development
- Speaker and moderator coordination
- Presentation collateral
- Email outreach campaigns
- Post-webinar reports, with lead analysis and classification
Collateral Development & Design
To educate the market on the economic and environmental benefits of electrification, EV Fleet program, and how PG&E can support fleets with their charging infrastructure installation efforts, GNA continues to create vital resources, including:
- EV Charging Guidebook, a 50+ page document that serves as a comprehensive electrification primer for fleets
- Case study fact sheets, outlining the electrification process of an EV Fleet customer
- Program FAQs, answering specific questions fleets inevitably have on electrifying through the EV Fleet program
- Total cost of ownership (TCO) fact sheets, which include sector-specific examples of TCO analysis
Key Successes
Community Impact
Supporting PG&E with education and outreach to encourage increased deployments of electric vehicles in California helps to:
Reduce air pollution
providing improved public health benefits
Protect our climate
due to zero tailpipe emissions and the reduction in fossil fuel use
Create cutting-edge job opportunities
for vehicle technicians, charging infrastructure construction and more
Help California reach its carbon goals
by getting more fleets to transition from diesel to battery-electric vehicles
Start the Conversation
Let’s connect to discuss how GNA can help you achieve your goals.