GNA supports Trillium with a full range of marketing and communications activities.
- Communications Strategy
- Media Relations
- Design Services
- Outreach Campaigns
- Website Design & Development
About the Project
Trillium is a leading alternative fuel infrastructure developer working with fleets across the U.S. to design and build custom fueling solutions.
Communications and Brand Strategy
As one of the nation’s leading providers of alternative fuels, Trillium sought to better convey their renewed focus on all alternative fuels. With deep technical knowledge of clean and renewable fuels across sector, GNA lead the company’s revived marketing and communications efforts, working with Trillium to:
- Create a revived brand strategy to help communicate “One Partner, Any Fuel”
- Develop a custom communications plan to help reinforce Trillium’s core value proposition to key audience segments
- Produce strategic corporate messaging that helps convey Trillium’s unique positioning
Website Design & Development
To position Trillium as a leading resource for their fleet customers, GNA designed a new custom website to showcase Trillium’s broad range of fleet services and industry experience. Our website support included:
- Sitemap development and wireframing
- Content and search engine optimization strategy
- Copywriting, infographic development, photo editing, page design
- Custom WordPress template development
- Custom lead capture strategy implementation
Corporate Collateral and Marketing Materials
GNA has created a full suite of marketing and communications material custom-designed to meet the evolving needs of Trillium’s customers and key stakeholders. Our design support has included:
- Custom brochures and one sheets
- Technical graphics
- Social media images
- Customizable station maps
- Custom-designed monthly newsletter
Thought Leadership Series
To help emphasize Trillium’s position as an industry thought leader, GNA created a monthly article series authored by Trillium representatives. Covering a range of relevant industry topics, the articles highlight Trillium’s services and expertise, while serving as lead-generating outreach. Our thought leadership support includes:
- Ideating, writing, and editing articles on relevant industry topics
- Publishing via GNA’s own digital media outlet, ACT News
- Marketing and distributing each article via Trillium’s monthly newsletter
Key Successes
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