Market Analysis & Development

Market Assessments

Understand the complete landscape that impacts your product success.

To successfully launch a clean tech product or service, it’s critical to ensure that proper market research and analysis is done, and that a clear and defined strategy is put in place. GNA helps clients:

Examine economic, political, technological and environmental influences
Analyze market positioning
Forecast the market penetration timeline
Understand customer perceptions and purchasing behaviors
Identify core target markets and the total potential market size
Build pricing structures and analyze customer ROI timeframes
Determine appropriate sales and distribution channels
Assess necessary fueling and maintenance infrastructure

Product Certification

Secure full approval to bring your product to market.

Navigate the regulatory requirements that must be met for alternative and advanced technology vehicles and engines to be fully commercialized and legally sold to end-users. With significant capital investments required for the research and development of new clean transportation technologies, successfully navigating various government certification and verification processes is an absolutely critical step. GNA can help:

Bring a product through the multi-stage conception—testing, demonstration, certification process
Facilitate meetings with key California Air Resources Board and Environmental Protection Agency staff
Determine the regulatory requirements that must be met
Develop and coordinate test strategies and plans
Document the certification and verification applications

Investor Guidance

Leverage unmatched advanced transportation market insight.

Gain a high level of confidence and understanding of today’s market challenges, opportunities and forward growth curves. We can provide insight into:

Market readiness of transportation technologies and infrastructure
Policies and incentives that will spur market adoption
Key factors shaping customer purchasing decisions
The role and influence of public and private stakeholders, and relevant NGOs
From startups to established global brands, the array of companies in the low carbon energy, transportation and fuel arena