Sustainability Strategy

Work with clean transportation experts to develop and implement a sustainability plan that creates a competitive edge.

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The transportation sustainability experts.

GNA, a TRC company, is the market leader in sustainability for the transportation industry with more hands-on experience than any firm in how transportation providers, fuel and infrastructure suppliers, and equipment manufacturers reduce emissions in transportation and leverage their sustainability achievements for competitive advantage.  

We can help create sustainability strategies that: 

Engage customers and investors through our integrated, full-service creative team

Promote clean technology evaluations, including BEVs, CNG vehicles, and charging infrastructure

Utilize grants, incentives, and regulations that motivate adoption

Ensure that recommendations fit your operations and the transportation market for ease of implementation

Assess & Measure

Evaluate your goals, customer and investor requests, and current operations by benchmarking them against relevant sustainability practices.

  • Review the sustainability and ESG expectations of your customers, investors, regulators
  • Perform a materiality assessment according to sustainability standards  
  • Assess key ESG business priorities, including risks of action and inaction 
  • Produce a complete inventory of Scope 1 and 2 greenhouse gas (GHG), NOx, and PM emissions 
  • Complete a fuel or energy lifecycle analysis or Scope 3 inventory to quantify full value-chain impacts 
  • Assess your current sustainability position relative to competitors and the market 
  • Identify opportunities for air pollutant and GHG reductions along with associated cost savings

Set Goals & Prioritize

Set sustainability goals grounded in market reality that provide a competitive edge with customers and investors.

  • Evaluate ROI of clean energy and transportation technologies, including battery-electric, CNG, hydrogen, renewable fuels, efficiency measures, and energy storage options
  • Review requirements to meet net-zero or science-based targets 
  • Incorporate public incentives and credits to offset CapEx and OpEx 
  • Apply ESG standards such as GRI, TCFD, SASB, GHG Protocol, CDP, SmartWay, and/or GLEC 
  • Engage key internal and external stakeholders to gain buy-in

Develop & Implement

Design a cost-effective path and new practices to reduce emissions, meet ESG goals, and lead the industry.

  • Create and execute a strategy that integrates sustainability and ESG into your operations
  • Establish comprehensive milestones as part of a cost-effective roadmap  
  • Determine metrics and regular data collection cycles and processes to manage progress 
  • Create and implement new ESG policies 
  • Build new teams with roles and responsibilities to ensure accountability 
  • Incorporate essential partnerships and resource requirements

Amplify & Engage

Create competitive advantage with customers and investors with engaging and credible sustainability communications.

  • Produce a compelling sustainability communications plan that minimizes resources and maximizes impact 
  • Implement integrated public relations, marketing, and media to maximize visibility of your goals and your progress
  • Develop a messaging and outreach strategy tailored to priority partners 
  • Share compelling updates on sustainability milestones, key performance indicators, and measurable targets 
  • Collaborate with customers and partners to expand sustainability beyond your organization

Sustainability Communications & Reporting

Communicate the goals and results of your sustainability and ESG strategy with transparency and credibility.

  • Develop a messaging strategy and outreach strategy tailored to internal and external stakeholders
  • Implement an integrated public relations and marketing plan to maximize visibility of your goals and results
  • Share compelling updates on sustainability key milestones, key performance indicators, and measurable targets
  • Produce a compelling sustainability report that ensures you stand out from the crowd

Start the Conversation

Let’s connect to discuss how GNA can help you achieve your goals.

Meet Our Team

GNA has assembled a unique team to build the marketing for advanced transportation and energy solutions, including:

  • Engineers and technical experts
  • Grant and funding experts
  • Communications and media specialists
  • Government relations strategists