Port Authority of New York & New Jersey Logo

Client Description:

Bi-State Port District Authority

Client Goals:

  • Develop an effective strategy to encourage the Port Authority’s diverse trucking community to replace its older, polluting drayage trucks with new, more efficient and clean trucks
  • Improve local air quality and promote sustainable goods movement

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GNA Strategy:

  • Identify 400 potential program participants that have demonstrated a history and continued interest to serve the port marine terminals
  • Identify and secure available incentive funding to ease purchasing costs
  • Design and develop of an innovative program that encourages participation from independent owner operators and licensed motor carriers
  • Provide one-on-one application support through customer service center in the Port Elizabeth

Project Results:

  • Secured more than $7 million dollar grant from the US EPA: GNA wrote and secured a $7 million grant from the U.S. Environmental Protection Agency (US EPA) through the American Recovery Reinvestment Act to support The Port Authority of New York and New Jersey’s $28 million Regional Truck Replacement Program (TRP).
  • Developed the largest clean truck deployment project on the East Coast: The incentive funds GNA helped secure were used in the deployment of 429 newer heavy-duty diesel trucks in New York and New Jersey.
  • Developed and implemented an effective marketing and outreach campaign: As the program director of marketing and outreach and stakeholder coordination, GNA plays an instrumental role in the development of marketing materials, coordination, and execution of outreach to the trucking industry and local stakeholders. GNA’s efforts resulted in over 550 application submissions to the program and allocation of the total grant funding amount of $7 million.
  • Serve as the interface between the local trucking community and the Port Authority: GNA manages the Port Truck Replacement Center, the interface between the local trucking community and the Port Authority. To date 429 older trucks have been removed from the road and replaced with newer, cleaner trucks with engines model year 2004 or newer. Much of the success of this program can be attributed to GNA’s proven experience in effectively managing relationships with different stakeholders and appropriately handling challenges to maintain program integrity and trust with program participants. By delivering ongoing and targeted outreach to stakeholders while adapting to the evolving needs of the program, GNA has implemented a winning strategy for the Port Authority of New York and New Jersey Truck Replacement Program.
  • Significantly reduced emissions and fuel costs: The deployment of more than 500 newer diesel trucks will reduce significant quantities of greenhouse gas emissions from local neighborhoods.
  • Educational seminars to encourage program participation: GNA planned, coordinated, and conducted 12 bilingual educational seminars to support the Port Authority’s efforts, and also assisted in the translation of program materials, presentations, and website content. GNA also conducted direct marketing and outreach to companies and individuals in English and Spanish.
  • Ribbon-cutting ceremony planned to commemorate momentous project effort: Members of the trucking industry that supported the Port Authority’s efforts participated in the kick-off event and GNA assisted in the coordination of many of the events’ logistics, media outreach, and other elements of the ceremony.