Sarah Gallagher, Vice President, Communications & Marketing | GNA Creative Lead

Sarah brings 15 years of experience in brand management, communications strategy, website development, and public relations for both small businesses and globally-recognized brands. As a certified marketing automation expert, Sarah has a keen understanding of how to build campaigns that leverage digital body language to drive qualified lead generation. She manages a creative team of marketing specialists and graphic designers with an impressive portfolio of work—including webinars, social media campaigns, newsletters, websites, promotional videos, advertising campaigns, media campaigns, and print collateral. Her team has extensive experience developing targeted outreach plans to further clean air and transportation initiatives.

As the head of GNA’s Creative division, Sarah leads the development of brand and communications strategy for organizations in the clean fuel and advanced transportation technology sectors. Recent clients include the Port of Los Angeles, TraPac Terminals, South Coast Air Quality Management District, San Joaquin Valley Air Pollution Control District, Southern California Gas Company (SoCalGas), US Fuel Cell / US Hybrid, Penske Truck Leasing, Natural Gas Vehicles for America, InsightFuel, California Energy Commission, UC Riverside – Center for Environmental Research & Technology, ROUSH CleanTech, and the Western Propane Gas Association.

In addition, Sarah manages the brand strategy, website development, and multi-channel marketing plans for North America’s largest clean energy conferences, produced by GNA. She leaves the development of complex lead generation campaigns using Eloqua’s robust email marketing automation platform, paid online ad campaigns (i.e., Google Adwords, Facebook remarketing, LinkedIn sponsored updates), tailored lead capture landing pages, video content, and print mailers.

Areas of Expertise

  • Communications & Marketing Strategy
  • Website Design & Development
  • Marketing Collateral Content & Design
  • Copy Writing/Editing
  • Print and Digital Advertising
  • Email Marketing
  • Event Logistics
  • Branding & Identity Development

Past Experience

Communications & Public Relations Manager, Transamerica Insurance & Investments
Transamerica is one of the largest global providers of insurance and investment products with more than 28,000 employees worldwide. In this role, Sarah managed media, communications, and marketing initiatives for Transamerica’s brokerage unit, which focuses on the mass affluent market. She positioned Transamerica’s sales executives as “thought leaders” in the financial industry by securing media opportunities and developing targeted digital and print advertising campaigns. In addition, Sarah managed large-scale email and e-newsletter communications to agents and distributors in domestic and Asian markets. Working with Maddock Douglas, “The Agency of Innovation,” she helped lead Transamerica’s innovation team, which was tasked with developing employee engagement activities that would help spur the “reinvention” of outdated insurance sales processes and products.

Director of Communications & Marketing, Zenith Insurance Company
Zenith is a national workers’ compensation carrier with a focus on safety and wellness for the agricultural, hospitality, restaurant and healthcare industries. In this role, Sarah directed new business marketing and communications strategies for Zenith’s sales teams located in 18 branch offices, which were supported by a network of more than 14,000 independent insurance agents. She led a creative team of six that leveraged marketing research—focus groups, surveys, user interface testing—to create multi-channel marketing campaigns focusing on the benefits of insuring with a specialty workers’ compensation carrier. She was responsible for website strategy, digital and print advertising, public relations, executive presentations, the annual report and 10K, email marketing, and social media. Sarah also served as the co-chair of the corporate sustainability team.

Education

  • MA in Communications from the University of Southern California
  • BS in Business Administration from Capital University

Professional and Non-Profit Affiliations Current

  • Communications Committee Member, NGVAmerica
  • Member, Coalition for Clean Air
  • Member, Heal the Bay
  • Member, Young Professionals in Energy
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Kimberly Klonoski, Director, Events

Kimberly oversees logistic production for GNA’s largest annual conferences including the Alternative Clean Transportation (ACT) Expo and the High Horsepower (HHP) Summit as well as one-day symposiums, internal events, and meetings. Kimberly manages all areas of event logistics, including food and beverage, travel, collateral, staffing, contracts, registration, technical and audio visual production, security, room blocks, and team building. Working closely with the heads of Communications & Marketing and Business Development, Kimberly ensures each and every component of an event is executed seamlessly.

Areas of Expertise

  • Attendee Experience Management
  • Collateral Development
  • Event Budgeting & Contracting
  • Event Production & Logistics
  • Meeting & Conference Planning
  • Online Registration & Implementation
  • Vendor and Contract Negotiations
  • Vendor Sourcing
  • Trade Show Planning

Past Experience

General & Events Manager, Sea Island Home and the Kitchen
Kimberly served as lead catering and private events salesperson. She managed customer relations, vendor relationships, venue inventory, and revenue reconciliation. She oversaw the day-to-day business operations of the store, restaurant, and events. In addition to helping this startup business develop daily operation practices, she implemented marketing and sales processes to drive revenue growth.

Education

  • BA in Speech Communication, Public Relations from Valdosta State University.
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Alexis Wiley, Director, Communications & Media Relations

Alexis provides strategic communications support for GNA’s events and marketing department. She leads media relations efforts for GNA corporate initiatives and for a series of leading alternative transportation conferences. Alexis also works closely with GNA’s vice president of communications and marketing to develop and manage an array of GNA marketing campaigns.

For GNA’s annual events such as the Alternative Clean Transportation (ACT) Expo and Natural Gas for High Horsepower (HHP) Summit, Alexis spearheads event marketing, partnerships, and outreach efforts to drive awareness of and advocacy for these leading alternative fuel conferences.

Areas of Expertise

  • Marketing Plan Development
  • Media Relations
  • Branding & Identity Development
  • Website Design & Development
  • Marketing Collateral Content & Design
  • Press Release Development & Distribution
  • Email Marketing
  • Copy Writing/Editing

Past Experience

Account Manager, Consensus Inc.
Alexis managed and implemented strategic community outreach and public relations efforts for transportation, environmental remediation, and land-use projects in complex political and community environments. She oversaw large-scale PR efforts and participated in the development of new business pitches and client proposals.

Manager, PUSH PR
Alexis provided strategic counsel to clients on corporate positioning, media strategies and creative content development, in addition to playing a key role in the formation and launch of PUSH PR. She supported new business efforts and lead initiatives to grow the firm to provide innovative digital and creative solutions for marketing and public relations programs.

Education

  • BA in Sociology from the University of California, Los Angeles
  • Public Relations and Integrated Media Certificate, UCLA Extension
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Celeste Griffy, Manager, Communications & Media

Celeste drives strategic communications projects for clients at the forefront advanced transportation, innovation, and clean tech. She develops creative strategies to build media coverage and promote industry-wide thought leadership by creating dynamic communication campaigns and messaging strategies for clients as well as for GNA’s executive team. Celeste leverages extensive experience in marketing, communications, and sustainability, having previously worked with clients across social and environmental issues to understand their audience, hone their message, and scale their reach. With a focus on sustainability, Celeste has created implementation and communication plans for businesses and organizations across sectors and industries globally. Celeste earned a bachelor’s degree from Loyola Marymount University and an MBA in Sustainable Management from Presidio Graduate School.

Areas of Expertise

  • Communications & Marketing Strategy
  • Website Design & Development
  • Copy Writing/Editing
  • Sustainability Strategy & Reporting
  • Press Release Development & Distribution
  • Marketing Collateral Content & Design
  • Email Marketing
  • Event Logistics
  • Branding & Identity Development
  • Media Relations

Past Experience

Content Manager, ReMode

As Content Manager for ReMode, Celeste worked with a team to launch the largest event in the US dedicated to sustainability, technology, and innovation in the apparel industry. With complex, global supply chains, the worldwide apparel industry produces more than 150 billion new garments every year and is one of the most resource intensive industries in the world. In this role, Celeste helped to establish a brand presence for the premiere event, creating content to support an innovative digital marketing strategy, driving attendance and securing event sponsorship. Additionally, Celeste also oversaw media and press activity securing interviews, articles, and placements in digital and print publications globally. In its premiere year, ReMode, hosted by UBM/Informa, leader of business-to-business trade show events worldwide, brought together over 1,000 attendees, 150 thought leaders, and 75 corporate sponsors working to bring sustainability, innovation, and supply chain transparency to the industry.

 

Senior Consultant, qb. Consulting

Consulting is a sustainability consulting firm based in San Francisco. As Senior Consultant at qb., Celeste most recently worked with a team to develop a comprehensive sustainability implementation strategy for a global Fortune 500 financial services firm. Working alongside the company’s executive CSR team, Celeste created a cross-functional sustainability strategy and programmatic guide for implementation, ensuring the client’s environmental, social, and governance efforts are aligned and effectively communicated. Additionally Celeste supported all of the consulting firm’s day-to-day client work including extensive sustainability research, responding to RFPs, and creating client deliverables.

 

Marketing Consultant, Natural Capital Partners

Natural Capital Partners is a global carbon offset retailer that has developed over 350 projects in 32 countries to deliver emission reductions, build renewable energy demand, and support low carbon sustainable development worldwide. In this consulting role, Celeste helped to assess and quantify the market opportunity to develop a set of carbon offsetting projects geared towards helping the public sector achieve sustainability goals. Working with a team, Celeste mapped the existing competitive landscape, developed an in-depth customer segmentation, and created a go-to-market strategy to take advantage of a $2.5 million revenue stream uncovered by her team.

Education

  • MBA in Sustainable Management from Presidio Graduate School
  • BA in English from Loyola Marymount University

Professional and Non-Profit Affiliations Current

  • Consultant, Seed Consulting Group
  • Board Member, Artists for Global Good
  • Ambassador, Remake
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Barbara Brentano, Audience Development Manager

Barbara oversees a campaign of marketing, outreach, and communications efforts on behalf of American Honda Motor Company for the promotion of the Civic Natural Gas sedan in the Northeast, Mid-Atlantic and Southeast. She develops business opportunities with public and private fleet customers and tracks industry developments with the goal of increasing awareness and promoting sales of this advanced technology vehicle.

Barbara identifies and participates in natural gas industry events, trade shows and other events where it is beneficial for American Honda to exhibit the Civic Natural Gas sedan. She is constantly focused on the development of fleet business opportunities and has a solid network of industry contacts to support this work. During her tenure at GNA, Barbara provided on-site management for two of the nation’s largest and most successful truck fleet modernization programs–the Port Authority of New York and New Jersey Truck Replacement Program and the Ports of Los Angeles and Long Beach Clean Trucks Program. In this role, she directed a staff of bilingual advisors at two outreach centers located at each port complex and acted as a key liaison working with the port trucking community, the regional regulatory agencies, and the ports. Barbara worked with harbor trucking companies as well as individual harbor drivers to facilitate the process of applying for grants for equipment replacement and was responsible for the logistical operations of each center, in addition to managing communications issued on behalf of the two programs.

Barbara speaks conversational Spanish.

Areas of Expertise

  • Alt Fuels Education & Training
  • Community and Stakeholder Outreach
  • Email Marketing
  • Event Logistics
  • Grant Administration
  • Market Research/Surveys
  • Marketing Plan Development
  • Public Speaking

Past Experience

Producer, TV Commercial and Film Production
Barbara has experience in all aspects of television commercial film production, where she managed multi-disciplinary teams of creative and technical personnel. She was responsible for strategically guiding the process from initial client briefing through execution and delivery of a finished commercial, acting as the key client contact. Production and filming took place across the US and in multiple countries over her twenty years of work in this field. She was the first American producer to successfully negotiate with Moscow for a major American film studio to film within the walls of the Kremlin.

Graphic Designer, Peace Corps, United States Government
Barbara spent two years as a Peace Corps volunteer in Costa Rica working with women’s artisan groups and a vocational high school to develop and market artisanal products that could be sold to improve their personal economic situation. During her tenure, the vocational high school in Alajuela produced and earned more from the sale of their products than had been realized in the previous ten years.

Education

  • Coursework at California State University, Long Beach
  • Coursework at California Polytechnic State University, San Luis Obispo

Professional and Non-Profit Affiliations Current

  • Steering Committee, Working Harbor Committee, New York (2010-Present)
  • “Clean Trucks Innovation Award” The Port of Long Beach (2012)
  • “Employee of the Year” Gladstein, Neandross & Associates (2009)

Speaking Circuit

  • Pittsburgh Clean Cities Workshop, Presenter: “Civic Natural Gas” January 13, 2012, Pittsburgh, PA
  • Florida State University, Civic Natural Gas Press Event, Presenter: “Civic Natural Gas” January 30, 2012, Tallahassee, FL
  • NGV America Energy Symposium, , Presenter: “Civic Natural Gas” February 6, 2012, Harrisburg, PA
  • Philadelphia Clean Cities Workshop, Presenter: “Civic Natural Gas” March 20, 2012, Philadelphia, PA
  • Rhode Island Clean Cities Alt Fuel Vehicle Expo, Presenter: “Civic Natural Gas” April 6, 2012
  • NAFA NYC Day at New York International Auto Show, Presenter: “Civic Natural Gas” April 10, 2012, New York, NY
  • Rochester Institute of Technology, Compelling Case for NGVs, Presenter: “Civic Natural Gas” April 18, 2012, Rochester, NY
  • SAE World Congress, Light Duty Vehicles Ride and Drive, Demonstrator: “Civic Natural Gas” April 24, 2012, Detroit, MI
  • Chicago Clean Cities, Green Drives Alt Fuel Vehicles, Presenter: “Civic Natural Gas” May 10, 2012, Chicago, IL
  • Clean Fuels Ohio, Green Fleets Event, Demonstrator: “Civic Natural Gas” September 12, 2012
  • Pittsburgh NGV Day, Presenter: “Civic Natural Gas” September 21, 2012, Pittsburgh, PA
  • Clean Cities Odyssey Day, Demonstrator: “Civic Natural Gas” October 18, 2012, Indianapolis, IN
  • AltWheels Fleet Day, Presenter: “Honda Civic Natural Gas” October 22, 201
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Caroline Kratofil, Marketing Manager, Events

Caroline manages the marketing and communications for GNA’s largest annual conferences, including the Alternative Clean Transportation (ACT) Expo, Rethink Methane Symposium, and California Dairy Sustainability Summit. As a modern marketer, Caroline has multi-faceted experience with event marketing, digital campaign strategy, website development, and content strategy. At GNA, she leads event marketing projects, including managing strategic partnerships with associations, overseeing event websites, designing email campaigns, and creating event assets.

Areas of Expertise

• Communications & Marketing Strategy
• Copy Writing/Editing
• Email Marketing
• Marketing Collateral Content & Design
• Marketing Plan Development
• Messaging & Communications
• Print and Digital Advertising
• Website Design & Development

Past Experience

Marketing Manager, Morningstar, Inc.
Morningstar is a global investment research firm that compiles and analyzes fund, stock, and market data. They also provide an extensive line of cloud, software, and print-based products for individual investors, financial advisors, and institutional clients. Caroline managed the event marketing, content strategy, website development, and content marketing campaigns for the financial advisor audience. She developed the marketing strategy for events, product websites, and thought leadership projects.

Marketing and Communications Coordinator, Turnaround Management Association
Turnaround Management Association (TMA) is non-profit membership association serving professionals in the corporate renewal and restructuring industry. Caroline managed the brand, style, and marketing guidelines for the association and its chapters. She created event, membership, and education marketing plans and completed sponsorship fulfillment tasks.

Education

BA in English and Certificate in Business from the University of Wisconsin-Madison

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Rodger Lueras, Creative Manager

Drawing on twenty years of experience in print, interactive, and graphic design, Rodger provides a diverse blend of talent and creativity focused on assuring innovative, consistent, and successful design solutions. Rodger is responsible for print and web projects including the design and production of print ads, large scale event graphics, high profile websites, and landing pages.

Rodger’s primary responsibilities include the design and development of GNA’s FleetsandFuels.com and HHPInsight.com, premier resources for breaking news and current events within the transportation and alternative fuels industries. Rodger also contributes to the creation of print and digital advertising, event materials, and signage for GNA’s conferences and events.

Areas of Expertise

  • Branding & Identity Development
  • Website Design & Development
  • Marketing Collateral Content & Design
  • Print and Digital Advertising
  • Newsletter Content & Design
  • Print Production
  • Graphic Design
  • Tradeshow Booth Design

Past Experience

Lead Event Designer, Abel McCallister Designs, Inc.
Rodger was responsible for the designed all graphic components for high-profile brand events, including Red Carpet Premiers, Product Launch Promotions and Trade Shows. Clients included Fox Network, Warner Bros., Pepsi Next, Mountain Dew and Motorola.

Lead Marketing & Promotions Designer, EarthLink Inc.
Rodger led the design and development of company’s new online products, print promotions and partnerships, including TimeWarner, Verizon, and PeoplePC. Responsibilities included redesign of corporate Website Network, Rich Media Ad Campaigns, Targeted Email Promotions and Product Packaging.

Education

  • Coursework at California State University, Long Beach
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Nicole Alcombright, Engagement Marketing Manager

Nicole handles the execution of GNA Creative’s multi-channel event marketing campaigns, including automated email and social media campaigns, webinar production, and content development. She has six years of digital marketing experience with a strong background in event marketing.

Areas of Expertise

  • Email Marketing
  • Social Media Marketing
  • Newsletter Content & Design
  • Copy Writing/Editing
  • Webinar Production
  • Search Engine Optimization
  • Print and Digital Advertising
  • Messaging & Communications

Past Experience

Marketing Specialist, UBM Americas
As Marketing Specialist at UBM Americas, Nicole had an integral role in marketing the company’s advanced manufacturing tradeshows and conferences. She executed the multichannel campaigns for the events, including email marketing, social media marketing, digital and print advertisements, and brochures.

Digital Marketing Manager, Filter Foundry
As Digital Marketing Manager at Filter Foundry, a social platform for designers and visual artists, Nicole was responsible for managing the administration of an online, professional social network. This included managing portfolios and accounts, social media management and strategy, blogging, search engine optimization, and customer support.

Education

  • MBA from Pepperdine University
  • BA in Recording Arts, Minor in Business Administration from Loyola Marymount University
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Samantha Miyamoto, Manager, Database Marketing

Samantha brings a methodological, integrated approach to her information management, marketing, and outreach work at GNA. She believes in the strength of quality data to develop B2B and other stakeholder partnerships that will optimize environmental sustainability, mitigate climate change, and increase access to equity through clean transportation and energy innovations and intelligent land use.

Areas of Expertise

  • Information & Database Management
  • Data Integrity Auditing/Mass Analysis
  • Salesforce
  • Audience Development
  • Community Engagement
  • Coalition Building
  • Air Quality Data Analysis
  • Environmental Sustainability & Land Use Advocacy

Past Experience

Data Integrity Analyst/Clinical Data Specialist, Doctor Evidence

  • Read and analyzed clinical studies captured on a novel software platform. Confirmed that final deliverables met standards of accuracy prior to presentation to relevant stakeholders for use in product development and outcome evaluation.
  • Collaborated with departmental colleagues in both individual and group settings to continually improve the data extraction and quality assurance processes by attending/leading training workshops and developing trackable error reports.
  • Identified & addressed issues or concerns related to extraction protocols or operational process for given projects. Resolving discrepancies found in data integrity audit reports.

Housing Policy Intern, Mayor’s Office of Economic Opportunity, City of Los Angeles

  • Researched and evaluated policies for public health and community concerns regarding present affordable housing project initiatives.
  • Updated briefing papers and scheduling requests for Mayor Eric Garcetti for the promotion and development of affordable housing projects and policies to address southern California’s current homelessness crisis and housing shortages.

Education

  • MPH with a concentration in Biostatistics and Epidemiology; Keck School of Medicine, University of Southern California
  • BS in Ecology, Behavior, & Evolution with a Minor in Film, TV, & Digital Media; University of California, Los Angeles

Professional and Non-Profit Affiliations Current

  • Plan4Health Committee Chair, American Planning Association Los Angeles
  • Blog Editor, American Planning Association Los Angeles
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Meg Dinga, Designer, Communications & Marketing

With over a decade of experience in the entertainment industry, Meg provides her expertise in advertising, graphic design, web design, brand strategy, and creative problem solving. Prior to her career in design, Meg was a talent agent, where she worked directly with advertising agencies, brands, and commercial production companies to analyze their creative briefs and build strategic partnerships with her clients. Meg is uniquely skilled at strategy, ideation, and project management. Her portfolio of work includes print ads, logo design, email marketing campaigns, and more.

Areas of Expertise

  • Communications & Marketing Strategy
  • Graphic Design
  • Branding & Identity Development
  • Copy Writing/Editing
  • Print and Digital Advertising
  • Website Design & Development
  • Marketing Collateral Content & Design
  • Newsletter Content & Design

Past Experience

Designer and Content Manager, The Gersh Agency
Gersh is a major talent agency with more than seventy years in the entertainment business and offices in Los Angeles and New York. In this role, Meg created a new Media department for the agency – providing design support, digital asset management, site content management, video compression and editing, and social media management to each individual department in the company. She updated the company logo and collateral, and designed a new responsive website for the agency. Additionally, she designed several sub-sites for individual departments that required their own web presence. Meg designed several print ads for major publications like The Hollywood Reporter and Variety, as well as digital invitations and social assets. Beyond her work as a designer, Meg also maintained all of the websites for the company, including writing and updating content. She created an internal information architecture strategy for Gersh’s shared servers, and handled email marketing campaigns.

Talent Agent – Commercials, Production Department, The Gersh Agency
As an agent, Meg represented cinematographers, production designers, and costume designers for work in commercials and branded content. She worked directly with major advertising agencies, brands, and commercial production companies to review their creative briefs, and partner her clients with projects and directors that fit their artistic styles. While working as an agent, Meg also helped design and build a new website for the Production Department, so she could more effectively showcase and pitch client reels.

Education

  • Design Communication Arts, University of California Los Angeles Extension
  • Art / English / Psychology, Yavapai College
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Ryland Towne, Coordinator, Events

Ryland assists the Director of Events in the development and organization of GNA’s largest annual conferences, including the Alternative Clean Transportation (ACT) Expo, California Dairy Sustainability Summit, and Renewable Gas 360. He approaches every event with a customer-first objective, focusing on an effortless registration experience and innovative engagement opportunities for all attendees

Areas of Expertise

  • Attendee Experience Management
  • Messaging & Communications
  • Event Agenda Development
  • Conference & Event Planning
  • Community Engagement
  • Reporting, Writing & Editing

Past Experience

University Growth Assistant, Special Olympics North America
Special Olympics is a global organization focused on building a more inclusive world for people with and without intellectual disabilities through sport and health. Ryland managed the advancement of collegiate engagement through partner relations, event management, volunteer retention, and resource production.

Education

  • BA in Political Science with a Minor in Anthropology; University of California, Los Angeles
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