• Specialist, Event Marketing | Santa Monica, California

    Gladstein, Neandross & Associates (GNA), a national clean transportation and energy consulting firm, is seeking an Event Marketing Specialist to join our Creative division in our Santa Monica office. This position primarily supports the team that produces GNA’s educational events and expos, including the Advanced Clean Transportation Expo, the High Horsepower Summit, Dairy Sustainability Summit, and the Rethink Methane Symposium.

    CORE RESPONSIBILITIES:

    DIGITAL MARKETING: 

    • Develop and deploy responsive email marketing campaigns (triggered and transactional) for events/conferences, news publications, and webinars (GNA uses Eloqua; experience in Marketo, Pardot, and Hubspot are also relevant).
    • Manage relationships with key trade associations and non-profits that provide marketing support.
    • Drive the content development, posting, and engagement tactics for GNA’s event social media accounts (LinkedIn, Twitter, Facebook).

    AUDIENCE DEVELOPMENT & DATABASE MARKETING SUPPORT:

    • Support the segmentation, tracking and analysis of on- and off-line marketing campaigns (i.e., mail, email, phone, and voicemail campaigns).
    • Assist with conducting research on individuals, corporations, and/or foundations for prospect activity based on market trends, audience behavior and marketing automation.
    • Provide pre-show and on-site registration support for our events using Cvent registration software.
    • Answer the customer service hotline for GNA’s events and assist with questions related to the program, registration, travel, etc.
    • Perform ongoing database maintenance initiatives reports and assist with general data analysis as it relates to the health of the database and audience development.
    • Assist with monthly database clean-up operation while ensuring that all program components across the company are updated accordingly.
    • Help manage custom objects, fields, formulas, analytic snapshots and report types in Eloqua and Salesforce.
    • Help maintain validation rules and custom workflow in Eloqua and Salesforce.

     

    IDEAL CANDIDATE:

    • 2 to 5 years of experience working in a communications or marketing role (client-facing is a plus)
    • Solid grasp of email marketing tools and best practices, with 1+ years preferred experience using a marketing automation system (e.g., Eloqua, Marketo, Pardot)
    • Intermediate to advanced understanding of HTML
    • Experience building responsive emails preferred
    • Strong writing skills with experience drafting marketing collateral and/or press releases
    • Basic proficiency in Adobe Illustrator, InDesign, and Photoshop is a plus
    • Bachelor’s degree required, preferably in communications, marketing, business, English, or public relations

     

    COMPENSATION:

    • Competitive hourly rate with opportunities for growth and career development with GNA
    • Vacation and sick time
    • Medical, dental, vision and disability benefits
    • 401K Program

     

    HOW TO APPLY

    Qualified candidates should submit a resume, cover letter containing salary requirements and available start dates to [email protected] “Event Marketing Specialist” must be in the subject line of your email. All qualified applicants will receive consideration for this position without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or medical condition.

     

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  • Manager / Specialist, Communications & Media | Santa Monica, California

    GNA, a national clean transportation and energy consulting firm, is seeking a Communications & Media Specialist / Manager (depending on experience) with a background in the transportation and/or clean energy sector to join the GNA Creative division in our Santa Monica office.

    Our team at GNA is driven by our passion to improve national energy security, create U.S. jobs, improve air quality for communities, and aid our customers in reducing their operating costs. This passion has led GNA’s conferences and expos to become the largest and most prominent events in the clean transportation sector.

    This is an exciting opportunity to use your stellar written and verbal communications expertise to take complex information and distill it down into concise and effective content to help advance the clean energy and vehicle technology market. Through your work, you will drive strategic communications campaigns for a variety of projects and clients spanning the full spectrum of the clean energy and transportation industries. In addition, you will have the opportunity to work with GNA’s partners and executive team—some of the most well-respected and recognized leaders in the clean transportation industry—on thought leadership campaigns.

    The ideal candidate for this role must be organized, creative, driven, and have excellent written and analytical skills.

    Your Responsibilities Include:

    • Manage media and communications projects for GNA’s clients, including educational webinars, newsletters, and media campaigns
    • Identify key industry trends and issues of concern to GNA’s clients for thought leadership article opportunities
    • Develop creative strategies to drive media coverage for clients and projects
    • Developing and editing thought leadership content on behalf of GNA’s executives and clients
    • Assist in crafting client project proposals and budgets
    • Build and maintain relationships with technology, trade, and business reporters/bloggers in print, broadcast and online media
    • Manage and respond to incoming media requests, arrange and facilitate media interviews
    • Writing and editing news releases, and coordinating distribution of releases

    Qualifications:

    First and foremost, we are looking for a team member that is passionate about learning and has a strong commitment to environmental sustainability. Beyond that, qualifications include:

    • 3 to 5 years of communications experience, preferably in a client-facing environment
    • Good knowledge of reaching the media and other influencers via traditional and social media such as Twitter, Facebook, LinkedIn, etc.
    • Must thrive in a fast-paced, evolving environment and possess a strong ability to adapt, multitask and manage multiple deadlines at once
    • Prior experience leading project teams, including facilitating productive group collaborations, driving timelines and follow through on action items
    • Prior experience working with executives to coordinate media interview opportunities, as well as ghost writing thought leadership articles for media publications.
    • Basic understanding of HTML, preferred experience with WordPress
    • Strong writing, editing, research and analytical skills with a portfolio of writing samples
    • Experience in and/or knowledge of the clean transportation, alternative fuel, and/or energy industry is a major plus.
    • Excellent teamwork, communication and time management skills
    • Demonstrated ability to balance multiple projects with tight deadlines
    • Highly self-motivated, self-directed, and detail-oriented
    • Excellent facilitation and creative problem solving skills
    • Bachelor’s degree in business, marketing, technology or related field.

    Work Environment & Perks:

    • Fast-paced, high growth work environment
    • Friendly, fun, and collaborative team-based work environment
    • Diversity of projects
    • Health, dental and vision insurance
    • Paid vacation and holidays
    • 5 to 10% travel required

    Compensation & Benefits
    This full-time, staff position offers an annual salary, as well as a full benefits package, including medical, dental vision and long-term disability insurance. We also offer 401k plans and performance-based bonus opportunities.
     
    HOW TO APPLY

    Qualified candidates should submit a resume in an email or letter containing available start date and a cover letter briefly stating why you are an ideal candidate for this position. Please include at least two writing samples in your submission. Please send the information to [email protected] with the subject line “Communications & Media Specialist / Manager, GNA Creative Division.”

    All qualified applicants will receive consideration for this position without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or medical condition.

     

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