Gladstein, Neandross & Associates

SANTA MONICA – October 27, 2009 – Gladstein, Neandross & Associates (GNA) is partnering with The Prince's Rainforests Project (PRP), an environmental initiative established by His Royal Highness The Prince of Wales in 2007, to send the world's biggest SOS on behalf of the rainforests before the international climate change meetings held by the UN in Copenhagen this December.  

The Rainforest SOS message takes the form of the supporter's name and an optional short message via video to show their support for emergency action for the rainforests. The SOS message can be sent from the PRP's web site www.rainforestSOS.org. The SOS messages will demonstrate the level of public support for action to be taken to stop rainforest destruction, which is vital ahead of global climate change negotiations in Copenhagen this December.

On behalf of GNA employees, President Cliff Gladstein signed this pledge: "My company supports The Prince’s Rainforests Project's efforts to send out an SOS on behalf of the rainforests."
 
GNA joined organizations from all sectors to support this vitally important cause. From media leaders such as Turner AOL, Yahoo, Google, MySpace, Facebook, Treehugger and Greenopolis to leading companies including Boeing, Virgin, Dell, and McDonald's to NGOs such as Conservation International, NRDC, and The Rainforest Action Network – these organizations are uniting to help send the biggest SOS for the rainforests.

This level of support for PRP reflects a growing understanding that rainforests are critical for our survival as they regulate rainfall, preserve biodiversity and, most importantly, store vast amounts of carbon. Tropical deforestation is a major cause of greenhouse gas emissions and the burning of the rainforests produces more carbon emissions per year than the entire global transport sector. Without tackling this problem it will be impossible to avoid catastrophic climate change.

The Prince's Rainforest SOS campaign will culminate at a major rainforest event to be hosted by HRH The Prince of Wales in November. This event will include political leaders, NGO directors and top decision-makers from the business community. A representation of all those who have signed up during the campaign will be given to the assembled group and will also be included in a special edition of a book of rainforest photographs to be given to world leaders before Copenhagen. The photographs were taken by the renowned photographer, Daniel Beltrá, who was this year’s winner of the PRP Award at the Sony World Photography Awards. The aim is to highlight to all those who can make a difference that an emergency package for rainforests is essential in the fight against potentially catastrophic climate change.


About GNA
Headquartered in Santa Monica, California, Gladstein, Neandross & Associates (GNA) is one of the nation’s leading environmental consulting firms specializing in emission reduction, energy and transportation policy, and market development for clean, alternative fuel and efficient vehicle technologies.  GNA works with business, government and communities to expand markets for environmentally friendly products and services and to develop strategies and raise awareness about projects and technologies that promote sustainable communities.  To learn more, visit www.gladstein.org.

About The Prince’s Rainforests Project
The Prince's Rainforests Project (PRP) was established in October 2007 by His Royal Highness The Prince of Wales to develop consensus as to how the rate of rainforest destruction might be slowed. Rainforests regulate rainfall, preserve biodiversity and, most importantly, store vast amounts of carbon. Tropical deforestation is a major cause of greenhouse gas emissions and without tackling this problem it may be impossible to avoid catastrophic climate change. The PRP is working with governments, international businesses and non-profit organizations to find a solution. To learn more, visit www.rainforestSOS.org.